Ladydragón: Female-owned tequila hits UK market
06 March, 2025
In line with International Women's Day, Drinks International caught up with the co-founders of Ladydragón Craft Tequila JC Cortez and Heather Ann.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
